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Does customer satisfaction imply customer loyalty?

For Business

Does customer satisfaction imply customer loyalty?

Does customer satisfaction imply customer loyalty? For years, organisations have been trying their best to please customers. Back in the 1990’s, customer satisfaction scores were buzzwords people thought really mattered. Businesses spent millions trying

Keeping staff engaged in your loyalty & marketing programme

For Businesses ›

Keeping staff engaged in your loyalty & marketing programme

Keeping staff engaged in your loyalty & marketing programme Staff are an integral part of driving your loyalty and marketing efforts. Staff execute your business strategy in accordance with the processes, promotions and communications you

Top 10 things you can do with Goody!

For Members ›

Top 10 things you can do with Goody!

Kiwi wallets are jam-packed with loyalty cards they simply don’t use. They fill up wallets with clutter and are easy to forget or lose. Sound familiar? Goody solves that. It’s a universal card,

Goody Card – it’s the way of the future

For Business ›

Goody Card – it’s the way of the future

McCafé Pukekohe Case Study Comparing McApples with McApples As a McDonalds and McCafé franchisee, Brian Baker knows how different the sides of the business are. They each have their own separate clientele and set of

Keeping customers on campus and graduating from paper-based loyalty

For Business ›

Keeping customers on campus and graduating from paper-based loyalty

Customer loyalty case study: AUT The Auckland University of Technology (AUT) owns and operates four cafes on campus, across their city and southern locations. Each new intake of students poses new challenges for the cafés,

Get to know your customers - key to loyalty

For Merchants ›

Get to know your customers - key to loyalty

Get to know your customers - key to loyalty In a recent article featured in PharmacyToday, our Marketing Manager, Rory Moss, talks about options Pharmacies have for their loyalty programmes. Rory Moss, Goody marketing manager,

Host Accommodation joins the Goody network

For Members ›

Host Accommodation joins the Goody network

Host Accommodation joins the Goody network It’s with great pleasure, we can announce that Host Accommodation has joined the Goody rewards network. This means from September 1st any Goody member can earn Host Rewards

Looking for loyalty – a case of David vs Goliath

Customer Loyalty ›

Looking for loyalty – a case of David vs Goliath

Goody - Loyalty & Marketing with Sanjai Bagia, Caltex Multi Site Retailer from Goody on Vimeo. Oh Goody! – a loyalty programme that gives you more than a repeat customer Sanjai Bagia’s family business started

News ›

Work with us: Developers, developers, developers

We're looking for developers! We need a fantastic .NET developers who will help us Make Stuff Go™. It's a very broad role encompassing everything from feature conception, to development, to implementation, to support. We use

Goody Guide to Small Business Marketing - Part 2

For Business ›

Goody Guide to Small Business Marketing - Part 2

The unique selling proposition Fundamentally, this is what makes you different or better than others out there. Your unique selling proposition will usually contain one or two features that stand out as being different from

Goody Guide to Small Business Marketing - Part 1

Email Marketing ›

Goody Guide to Small Business Marketing - Part 1

Goody Guide to Small Business Marketing - Part 1 Business can be daunting and one of the hardest parts to running a business is knowing how and where to market it. The difference between a

New Feature - Double Points Calendar

For Business ›

New Feature - Double Points Calendar

With the new Goody points calendar, you can set up specific days to offer customers double or even triple points. That’s great for merchants wanting to; clear old or expiring stock improve your stock

Link Your Website with Goody

For Business ›

Link Your Website with Goody

Link Your Website with Goody With almost 350,000 New Zealanders & Aussies already using Goody – why wouldn’t you want to tell other Goody members about your business? It’s a great way to

Goody – your one and only rewards card!

For Business ›

Goody – your one and only rewards card!

Goody – your one and only rewards card! We still get a lot of questions about "how Goody works". That’s probably because other reward cards send you to a site to redeem rewards.

Your small business marketing should be more like Trump

For Business ›

Your small business marketing should be more like Trump

Your small business marketing should be more like Trump Donald Trump. Yes, the figure more commonly known for his rants and hair-do than political policies. His political traction has left onlookers in disbelief. As many

Customer Retention - The Art of Plugging Your Bucket!

For Business ›

Customer Retention - The Art of Plugging Your Bucket!

Customer Retention - The Art of Plugging Your Bucket! Too often, businesses try their hardest to attract new customers but miss the low hanging fruit that’s in front of them. Utilising retention strategies and

Finding Rare Pokémon in Auckland

For Members ›

Finding Rare Pokémon in Auckland

As a follow up to our last popular post about Pokémon GO, we’ve sourced a great tool to help Pokémon GO app users, find rare Pokémon hiding in Auckland. Credit to Reddit user “hyracuese”

Generating Brand Loyalty with Your Toughest Customer

For Business ›

Generating Brand Loyalty with Your Toughest Customer

Generating Brand Loyalty with Your Toughest Customer Sometimes, customers can be a real pain, especially if you’re going to extra lengths to please them. Don’t worry you’re not alone. While some businesses

Goody’s Top Tips for Email Marketing Best Practice

For Business ›

Goody’s Top Tips for Email Marketing Best Practice

Top Tips for Email Marketing Best Practice So you run a business, you’ve signed up with Goody and now you need to begin your marketing campaign. Where do you start? While everything seems to

Customer loyalty – it’s time to share the love

Customer Loyalty ›

Customer loyalty – it’s time to share the love

Customer loyalty – it’s time to share the love Look around. Those customers you see walking around your store, buying things, putting money in your back pocket. They’re already deciding if they’ll be

Did you know: You only need one Goody Card!

For Business ›

Did you know: You only need one Goody Card!

Did you know: You only need one Goody Card! Here at Goody, we get a lot of questions about whether you need multiple Goody cards to collect rewards. The answer is NO. All you will

Could Kiwi businesses cash in on Pokémon GO?

For Members ›

Could Kiwi businesses cash in on Pokémon GO?

Could Kiwi businesses cash in on Pokémon GO? Yes, we did it. We jumped on the bandwagon and we're fueling the biggest craze New Zealand has seen since Tamagotchi’s or Chatter Rings. If you

Could coffee cards be a thing of the past?

For Business ›

Could coffee cards be a thing of the past?

Could coffee cards be a thing of the past? If Starbucks US app transactions are anything to go by, then we could be sipping our way to free coffees, using our smartphones. Does that spell

More NZ’ers switching to Digital Coupon Cards

For Business ›

More NZ’ers switching to Digital Coupon Cards

Switching to Digital Coupon Cards Kiwi’s love a bargain and the norm of collecting coupon cards has been a habit which every coffee drinker understands. But that’s all changing… New Zealand businesses are

Is Goody Delivering on Customer Loyalty?

Customer Loyalty ›

Is Goody Delivering on Customer Loyalty?

Is Goody Delivering on Customer Loyalty? Recently, we conducted some qualitative research of our customers (focus-group type stuff). As a merchant, you may have received a call from myself, asking you a few questions about