<iframe src="//www.googletagmanager.com/ns.html?id=GTM-T7QK9Q" height="0" width="0" style="display:none;visibility:hidden"></iframe>

New feature: Net Promoter Score & Customer Surveys

Net Promoter Score & Customer Surveys We’re excited to announce the release of Net Promoter Scoring and Customer Feedback. This new feature gives you the ability to survey customers automatically – no set up required. What is it? The Net Promoter Score is a globally recognised way to measure customer

Read more →

Goody Business of the Month: McCafe Pukekohe

As a McDonalds and McCafe franchisee, Brian Baker knows how different the sides of the business are. They each have their own separate clientele and set of challenges. Not every discerning coffee lover wanted a big mac and vice versa – what worked for one, didn't necessarily work for the other.

Read more →

Does customer satisfaction imply customer loyalty?

Does customer satisfaction imply customer loyalty? For years, organisations have been trying their best to please customers. Back in the 1990’s, customer satisfaction scores were buzzwords people thought really mattered. Businesses spent millions trying to better understand their customers or find ways to make them happy. A common misconception,

Read more →

Keeping staff engaged in your loyalty & marketing programme

Keeping staff engaged in your loyalty & marketing programme Staff are an integral part of driving your loyalty and marketing efforts. Staff execute your business strategy in accordance with the processes, promotions and communications you have in place. Your loyalty and marketing programme, will not work, if staff are not

Read more →

Top 10 things you can do with Goody!

Kiwi wallets are jam-packed with loyalty cards they simply don’t use. They fill up wallets with clutter and are easy to forget or lose. Sound familiar? Goody solves that. It’s a universal card, that can be used at hundreds of places across the country. But there a few

Read more →

Goody Card – it’s the way of the future

McCafé Pukekohe Case Study Comparing McApples with McApples As a McDonalds and McCafé franchisee, Brian Baker knows how different the sides of the business are. They each have their own separate clientele and set of challenges. Not every discerning coffee lover wanted a big mac and vice versa – what worked

Read more →

Keeping customers on campus and graduating from paper-based loyalty

Customer loyalty case study: AUT The Auckland University of Technology (AUT) owns and operates four cafes on campus, across their city and southern locations. Each new intake of students poses new challenges for the cafés, which face high competition from surrounding businesses. Ensuring customers are provided with everything they need

Read more →

Get to know your customers - key to loyalty

Get to know your customers - key to loyalty In a recent article featured in PharmacyToday, our Marketing Manager, Rory Moss, talks about options Pharmacies have for their loyalty programmes. Rory Moss, Goody marketing manager, says "the reward system benefits the customer as well as the pharmacy. "It's not traditional

Read more →

Host Accommodation joins the Goody network

Host Accommodation joins the Goody network It’s with great pleasure, we can announce that Host Accommodation has joined the Goody rewards network. This means from September 1st any Goody member can earn Host Rewards from a Host Accommodation location across New Zealand. New members can also sign up to

Read more →

Looking for loyalty – a case of David vs Goliath

Goody - Loyalty & Marketing with Sanjai Bagia, Caltex Multi Site Retailer from Goody on Vimeo. Oh Goody! – a loyalty programme that gives you more than a repeat customer Sanjai Bagia’s family business started with just one humble news agency and has grown to own seventeen independent retail sites

Read more →

Work with us: Developers, developers, developers

We're looking for developers! We need a fantastic .NET developers who will help us Make Stuff Go™. It's a very broad role encompassing everything from feature conception, to development, to implementation, to support. We use a wide range of technology which is mainly focused around the Microsoft Web Stack. The

Read more →

Goody Guide to Small Business Marketing - Part 2

The unique selling proposition Fundamentally, this is what makes you different or better than others out there. Your unique selling proposition will usually contain one or two features that stand out as being different from the competition. Pricing strategy There are a few approaches you can choose, when setting a

Read more →

Goody Guide to Small Business Marketing - Part 1

Goody Guide to Small Business Marketing - Part 1 Business can be daunting and one of the hardest parts to running a business is knowing how and where to market it. The difference between a successful business and one that’s struggling can simply boil down to a poor marketing

Read more →

New Feature - Double Points Calendar

With the new Goody points calendar, you can set up specific days to offer customers double or even triple points. That’s great for merchants wanting to; clear old or expiring stock improve your stock turn encourage visits on specific days attract customers that haven’t visited in a while

Read more →

Link Your Website with Goody

Link Your Website with Goody With almost 350,000 New Zealanders & Aussies already using Goody – why wouldn’t you want to tell other Goody members about your business? It’s a great way to help you further market your business to our active members! How to get started: Email

Read more →

Goody – your one and only rewards card!

Goody – your one and only rewards card! We still get a lot of questions about "how Goody works". That’s probably because other reward cards send you to a site to redeem rewards. Here at Goody, we send you back to the store – and we think that’s a good

Read more →

Your small business marketing should be more like Trump

Your small business marketing should be more like Trump Donald Trump. Yes, the figure more commonly known for his rants and hair-do than political policies. His political traction has left onlookers in disbelief. As many of us already know, politics is more than just policy. Rather, it's a lot about

Read more →

Customer Retention - The Art of Plugging Your Bucket!

Customer Retention - The Art of Plugging Your Bucket! Too often, businesses try their hardest to attract new customers but miss the low hanging fruit that’s in front of them. Utilising retention strategies and winning back customers is one of the easiest ways to secure incoming revenue and ensure

Read more →

Finding Rare Pokémon in Auckland

As a follow up to our last popular post about Pokémon GO, we’ve sourced a great tool to help Pokémon GO app users, find rare Pokémon hiding in Auckland. Credit to Reddit user “hyracuese” for producing this map of where to find rare Pokémon in Auckland. Better yet, combine

Read more →

Generating Brand Loyalty with Your Toughest Customer

Generating Brand Loyalty with Your Toughest Customer Sometimes, customers can be a real pain, especially if you’re going to extra lengths to please them. Don’t worry you’re not alone. While some businesses blame a fickle customer base, it’s more likely an indicator that things in the

Read more →