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Rory Moss

Why Eftpos loyalty programs kill retail profit

Why Eftpos loyalty programs kill retail profit So, you’re thinking about creating a loyalty program for your stores. But there are so many options out there, and you’re not sure whether to run a CRM based program or connect it to your Eftpos terminal. Most loyalty providers will

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Loyalty program prep for the Christmas rush

Loyalty program prep for the Christmas rush Tis the season to be Jolly! At least that’s what you’re hoping is going to happen at checkout this Christmas right? Retailers are expecting a 2.9% boost, according to retail forecasts. But that doesn’t mean you should lose focus

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Goody raises $500,000 to chase trans-Tasman loyalty market

Goody raises $500,000 to chase trans-Tasman loyalty market Goody has raised a further $500,000 to accelerate its software-as-a-service product and explore offshore expansion. The round was strongly supported by existing shareholders like Alliance Equities and K1W1, as well as Goody staff members. “The private share issue will enable

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Rise of the Omni-Channel Rewards Program

Rise of the Omnichannel Rewards Program Oh that mighty, ominous word ‘omnichannel’. What the heck does it actually mean? To me it just means ‘and’. I can buy this or that online ‘and’ in-store. And over the past few years, we’ve seen a flurry of businesses market an omnichannel

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Small town, big impact: Fresh Fish Tinwald

Small town, big impact: Fresh Fish Tinwald Fresh Fish Tinwald has been selling classic Kiwi fish and chips, gourmet burgers, and – yes – fresh fish to the tiny community of Tinwald in the South Island for six years. The family-owned and operated business prides itself on its high-quality produce and great

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Putting customers at the heart of Frenchie & Co

Putting customers at the heart of Frenchie & Co Frenchie & Co are a new beauty therapy and hairdressing brand with salons in Browns Bay and in Takapuna. They offer a full range of beauty and hair services, including a special ‘beauty bar’ for quick treatments like waxing, lash tints

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10 reasons why your loyalty program is not working

10 reasons why your loyalty program is not working A rock-solid loyalty program can mean the difference between a customer shopping at your store or from your competitor. But with roughly two billion loyalty program memberships in the US alone, it’s hard to say it’s a competitive advantage.

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Loyal customers create loyal employees

Loyal customers create loyal employees On average, it costs a business 6-7 times more to acquire a new customer, than it does to retain one. If a business has actively focused on a customer loyalty driven strategy, it can afford to pay employees better. That’s because, on average, they’

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The more loyal your customer, the bigger your profits

The more loyal your customer, the bigger your profits Developing customer loyalty is and always will be a long-term strategy. The more loyal your customer is, the more profit a business can gain from a single customer. This is particularly true in industries such as finance, insurance or any form

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Attracting loyal customers, not deal seekers

Attracting loyal customers, not deal seekers During the 1970’s and 1980’s, it was commonplace for businesses to pursue a 'market share strategy'. This would encourage price discounting and promotion driven marketing tactics – with short-term results. The outcome attracted deal seekers that shopped based on coupon promotions and ‘best

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The true measure of customer loyalty

The true measure of customer loyalty Often businesses will measure customer loyalty through retention and satisfaction measures. But really, tracking measurements across customer behaviour, rather than customer attitude, gives a better reflection of whether your customers are ‘loyal’. A loyal customer has a specific bias over what they’d prefer

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New Feature: Marketing Automation

New Feature: Marketing Automation We’ve released a new feature, which will automatically incentivises customers to visit you more often. Here’s how it works: Step 1. A customer walks into your business and buys something. They come up to the counter and pay. Step 2. You sign them up

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Customer loyalty is a two-way street

Customer loyalty is a two-way street Loyalty itself is a strange concept. Jill Griffin, Customer Loyalty author describes it as “an intangible, sometimes unpredictable, and two-dimensional attribute; an individual or an institution can engender loyalty within others, or loyalty may manifest an innate commitment to an individual. In the business

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Goody Card Sets Sights on 1 Million Members

Goody Card Sets Sights on 1 Million Members Goody Card, a groundbreaking smartphone based digital customer loyalty programme, has raised $750,000 in a recent capital raise. The funds will be used to fuel its rapid growth and the company's move into enterprise and larger business sectors. Some of the

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Goody Card app now available at University of Otago

We're proud to announce that the University of Otago will be added to the expanding portfolio of Goody customers, which now stands at 750+ businesses. As of Monday, 16th January 2017, Goody Card members can scan and earn rewards from University of Otago locations. The university will be replacing it's

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New feature: Net Promoter Score & Customer Surveys

Net Promoter Score & Customer Surveys We’re excited to announce the release of Net Promoter Scoring and Customer Feedback. This new feature gives you the ability to survey customers automatically – no set up required. What is it? The Net Promoter Score is a globally recognised way to measure customer

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Goody Business of the Month: McCafe Pukekohe

As a McDonalds and McCafe franchisee, Brian Baker knows how different the sides of the business are. They each have their own separate clientele and set of challenges. Not every discerning coffee lover wanted a big mac and vice versa – what worked for one, didn't necessarily work for the other.

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