Marketing Automation

New Feature: Marketing Automation

We’ve released a new feature, which will automatically incentivises customers to visit you more often.

Here’s how it works:

Step 1. A customer walks into your business and buys something. They come up to the counter and pay.

Step 2. You sign them up to your rewards programme, which is powered by Goody.

Step 3. Rest easy, Marketing Automation gets to work, by gathering more customer insights and delivers the right offer at the right time.

The result = more customers visiting your store and more sales!

What campaigns are sent?

Goody will send automated campaigns, using details gathered from customer behaviour. There are five different campaign types, listed below:

Activation: Over 50-60% of new customers don’t return after their first visit. Goody automatically detects who your new customers are and incentivises them to visit a second time.

Example offer: Complimentary item, valid for 14 days

Retention: Repeat customers drive 80% of your revenue, so it’s important you retain them. This campaign promotes an offer to repeat customers, which increases your retention rate.
Example offer: Complimentary item (sent after 10 visits), valid for 14 days

Prevention: A customer’s likelihood of returning drops by 50-75% every 30 days. Help prevent your ‘at risk’ customers from slipping, before it’s too late. This campaign automatically detects customers which are ‘at risk’ and sends them an offer.

Example offer: 10% off your total bill, valid for 30 days.

Lapsed: As time passes, if a customer hasn’t returned, the odds they will never return are high. However, if you send them a good offer, you can increase the likelihood of them returning to up to 4 times.

Example offer: 20% off your total bill, valid for 30 days.

Lost: If a customer hasn’t returned for a long period of time, then you’ve most likely lost them. You need to treat a lost customer like you would a new customer. Send a compelling incentive to get them back in the store.

Example offer: 50% off your total bill, valid for 30 days.

We’re really excited about this new feature because it ensures you recognise your loyal customers, increases your repeat customer count and it helps you win back lost customers.

That’s a ‘Goody’ situation for the customer and the business. Call your account manager today on 0800 10 33 32 to get started.