Get to know your customers - key to loyalty

In a recent article featured in PharmacyToday, our Marketing Manager, Rory Moss, talks about options Pharmacies have for their loyalty programmes.

Rory Moss, Goody marketing manager, says "the reward system benefits the customer as well as the pharmacy.

"It's not traditional loyalty. The benefit of giving customers a loyalty programme is the customer needs to redeem [the reward] from a merchant within the store. It entices customers to go back to the pharmacy to get their offer," says Moss.

Read the original article, written by PharmacyToday journalist Judie Snowden.