Loyalty Data: How to use loyalty program data to increase revenue

Loyalty Data: How to use loyalty program data to increase revenue Customer loyalty data - it’s arguably the most contentious loyalty topics to discuss. Technology has made it easy to capture and analyse loyalty

Customer Loyalty ›

Why Eftpos loyalty programs kill retail profit

Why Eftpos loyalty programs kill retail profit So, you’re thinking about creating a loyalty program for your stores. But there are so many options out there, and you’re not sure whether to run

Loyalty program prep for the Christmas rush

Loyalty program prep for the Christmas rush Tis the season to be Jolly! At least that’s what you’re hoping is going to happen at checkout this Christmas right? Retailers are expecting a 2.

Challenge NZ joins Goody

Challenge NZ joins Goody We’re excited to announce the addition of Kiwi firm Challenge to the Goody family. Members can now use their existing Goody card or app, at any participating Challenge retailer to

Goody raises $500,000 to chase trans-Tasman loyalty market

Goody raises $500,000 to chase trans-Tasman loyalty market Goody has raised a further $500,000 to accelerate its software-as-a-service product and explore offshore expansion. The round was strongly supported by existing shareholders like Alliance

The Lawrenson Group creating karma currency with customers

The Lawrenson Group creating karma currency with customers We’re always faced with questions from retailers migrating because of the cost of their old loyalty program. And it’s easy to believe it’s not

Rise of the Omni-Channel Rewards Program

Rise of the Omnichannel Rewards Program Oh that mighty, ominous word ‘omnichannel’. What the heck does it actually mean? To me it just means ‘and’. I can buy this or that online ‘and’ in-store. And

Case Study ›

Small town, big impact: Fresh Fish Tinwald

Small town, big impact: Fresh Fish Tinwald Fresh Fish Tinwald has been selling classic Kiwi fish and chips, gourmet burgers, and – yes – fresh fish to the tiny community of Tinwald in the South Island for

Case Study ›

Rewarding loyalty in a competitive industry : Lawrenson Group Hospitality

Rewarding loyalty in a competitive industry : Lawrenson Group Hospitality When you’re in the hospitality industry, you have to work hard to stand out from the crowd. Customers have so many options – countless bars, restaurants

Customer Success Stories ›

Putting customers at the heart of Frenchie & Co

Putting customers at the heart of Frenchie & Co Frenchie & Co are a new beauty therapy and hairdressing brand with salons in Browns Bay and in Takapuna. They offer a full range of beauty

10 reasons why your loyalty program is not working

10 reasons why your loyalty program is not working A rock-solid loyalty program can mean the difference between a customer shopping at your store or from your competitor. But with roughly two billion loyalty program

For Members ›

Get the NEW Goody app

Calling all Goody people -- we've just launched a new version of the app that's free for all members. The new app allows members to discover and redeem local offers, store all their other loyalty

Customer Success Stories ›

How Goody helped Antidote Pharmacies take on the corporate giants

Re-branding – taking a leap of faith How do you combine your “mixed bag” of pharmacies under one brand, without losing the loyal customer base you’ve been growing for years? For Chin Loh and his

Customer Loyalty ›

Loyal customers create loyal employees

Loyal customers create loyal employees On average, it costs a business 6-7 times more to acquire a new customer, than it does to retain one. If a business has actively focused on a customer loyalty

The more loyal your customer, the bigger your profits

The more loyal your customer, the bigger your profits Developing customer loyalty is and always will be a long-term strategy. The more loyal your customer is, the more profit a business can gain from a

Attracting loyal customers, not deal seekers

Attracting loyal customers, not deal seekers During the 1970’s and 1980’s, it was commonplace for businesses to pursue a 'market share strategy'. This would encourage price discounting and promotion driven marketing tactics – with

For Business ›

The true measure of customer loyalty

The true measure of customer loyalty Often businesses will measure customer loyalty through retention and satisfaction measures. But really, tracking measurements across customer behaviour, rather than customer attitude, gives a better reflection of whether your

For Business ›

New Feature: Marketing Automation

New Feature: Marketing Automation We’ve released a new feature, which will automatically incentivises customers to visit you more often. Here’s how it works: Step 1. A customer walks into your business and buys

For Business ›

Customer loyalty is a two-way street

Customer loyalty is a two-way street Loyalty itself is a strange concept. Jill Griffin, Customer Loyalty author describes it as “an intangible, sometimes unpredictable, and two-dimensional attribute; an individual or an institution can engender loyalty

For Members ›

Goody Card Sets Sights on 1 Million Members

Goody Card Sets Sights on 1 Million Members Goody Card, a groundbreaking smartphone based digital customer loyalty programme, has raised $750,000 in a recent capital raise. The funds will be used to fuel its

Goody Card app now available at University of Otago

We're proud to announce that the University of Otago will be added to the expanding portfolio of Goody customers, which now stands at 750+ businesses. As of Monday, 16th January 2017, Goody Card members can

For Business ›

New feature: Net Promoter Score & Customer Surveys

Net Promoter Score & Customer Surveys We’re excited to announce the release of Net Promoter Scoring and Customer Feedback. This new feature gives you the ability to survey customers automatically – no set up required.

Goody Business of the Month: McCafe Pukekohe

As a McDonalds and McCafe franchisee, Brian Baker knows how different the sides of the business are. They each have their own separate clientele and set of challenges. Not every discerning coffee lover wanted a

For Business ›

Does customer satisfaction imply customer loyalty?

Does customer satisfaction imply customer loyalty? For years, organisations have been trying their best to please customers. Back in the 1990’s, customer satisfaction scores were buzzwords people thought really mattered. Businesses spent millions trying