Loyalty Data: How to use loyalty program data to increase revenue Customer loyalty data - it’s arguably the most contentious loyalty topics to discuss. Technology has made it easy to capture and analyse loyalty data, but it’s also become a sensitive topic for customers wising up to how
Read more →
Why Eftpos loyalty programs kill retail profit So, you’re thinking about creating a loyalty program for your stores. But there are so many options out there, and you’re not sure whether to run a CRM based program or connect it to your Eftpos terminal. Most loyalty providers will
Read more →
Loyalty program prep for the Christmas rush Tis the season to be Jolly! At least that’s what you’re hoping is going to happen at checkout this Christmas right? Retailers are expecting a 2.9% boost, according to retail forecasts. But that doesn’t mean you should lose focus
Read more →
Challenge NZ joins Goody We’re excited to announce the addition of Kiwi firm Challenge to the Goody family. Members can now use their existing Goody card or app, at any participating Challenge retailer to earn points, save on fuel or donate towards local community groups. The ‘My Challenge’ program
Read more →
Goody raises $500,000 to chase trans-Tasman loyalty market Goody has raised a further $500,000 to accelerate its software-as-a-service product and explore offshore expansion. The round was strongly supported by existing shareholders like Alliance Equities and K1W1, as well as Goody staff members. “The private share issue will enable
Read more →
The Lawrenson Group creating karma currency with customers We’re always faced with questions from retailers migrating because of the cost of their old loyalty program. And it’s easy to believe it’s not working when you keep engaging the same set of customers. But good operators understand the
Read more →
Rise of the Omnichannel Rewards Program Oh that mighty, ominous word ‘omnichannel’. What the heck does it actually mean? To me it just means ‘and’. I can buy this or that online ‘and’ in-store. And over the past few years, we’ve seen a flurry of businesses market an omnichannel
Read more →
Small town, big impact: Fresh Fish Tinwald Fresh Fish Tinwald has been selling classic Kiwi fish and chips, gourmet burgers, and – yes – fresh fish to the tiny community of Tinwald in the South Island for six years. The family-owned and operated business prides itself on its high-quality produce and great
Read more →
Rewarding loyalty in a competitive industry : Lawrenson Group Hospitality When you’re in the hospitality industry, you have to work hard to stand out from the crowd. Customers have so many options – countless bars, restaurants and cafes – that they’re not necessarily likely to return to a business, even if
Read more →
Putting customers at the heart of Frenchie & Co Frenchie & Co are a new beauty therapy and hairdressing brand with salons in Browns Bay and in Takapuna. They offer a full range of beauty and hair services, including a special ‘beauty bar’ for quick treatments like waxing, lash tints
Read more →
10 reasons why your loyalty program is not working A rock-solid loyalty program can mean the difference between a customer shopping at your store or from your competitor. But with roughly two billion loyalty program memberships in the US alone, it’s hard to say it’s a competitive advantage.
Read more →Calling all Goody people -- we've just launched a new version of the app that's free for all members. The new app allows members to discover and redeem local offers, store all their other loyalty cards and earn points and rewards direct from local retailers. See how it works or
Read more →
Re-branding – taking a leap of faith How do you combine your “mixed bag” of pharmacies under one brand, without losing the loyal customer base you’ve been growing for years? For Chin Loh and his business partners that was a major concern. They knew their future depended on rebranding, but
Read more →
Loyal customers create loyal employees On average, it costs a business 6-7 times more to acquire a new customer, than it does to retain one. If a business has actively focused on a customer loyalty driven strategy, it can afford to pay employees better. That’s because, on average, they’
Read more →
The more loyal your customer, the bigger your profits Developing customer loyalty is and always will be a long-term strategy. The more loyal your customer is, the more profit a business can gain from a single customer. This is particularly true in industries such as finance, insurance or any form
Read more →
Attracting loyal customers, not deal seekers During the 1970’s and 1980’s, it was commonplace for businesses to pursue a 'market share strategy'. This would encourage price discounting and promotion driven marketing tactics – with short-term results. The outcome attracted deal seekers that shopped based on coupon promotions and ‘best
Read more →
The true measure of customer loyalty Often businesses will measure customer loyalty through retention and satisfaction measures. But really, tracking measurements across customer behaviour, rather than customer attitude, gives a better reflection of whether your customers are ‘loyal’. A loyal customer has a specific bias over what they’d prefer
Read more →
New Feature: Marketing Automation We’ve released a new feature, which will automatically incentivises customers to visit you more often. Here’s how it works: Step 1. A customer walks into your business and buys something. They come up to the counter and pay. Step 2. You sign them up
Read more →
Customer loyalty is a two-way street Loyalty itself is a strange concept. Jill Griffin, Customer Loyalty author describes it as “an intangible, sometimes unpredictable, and two-dimensional attribute; an individual or an institution can engender loyalty within others, or loyalty may manifest an innate commitment to an individual. In the business
Read more →
Goody Card Sets Sights on 1 Million Members Goody Card, a groundbreaking smartphone based digital customer loyalty programme, has raised $750,000 in a recent capital raise. The funds will be used to fuel its rapid growth and the company's move into enterprise and larger business sectors. Some of the
Read more →
