Small town, big impact: Fresh Fish Tinwald Fresh Fish Tinwald has been selling classic Kiwi fish and chips, gourmet burgers, and – yes – fresh fish to the tiny community of Tinwald in the South Island for six years. The family-owned and operated business prides itself on its high-quality produce and great
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Rewarding loyalty in a competitive industry : Lawrenson Group Hospitality When you’re in the hospitality industry, you have to work hard to stand out from the crowd. Customers have so many options – countless bars, restaurants and cafes – that they’re not necessarily likely to return to a business, even if
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Putting customers at the heart of Frenchie & Co Frenchie & Co are a new beauty therapy and hairdressing brand with salons in Browns Bay and in Takapuna. They offer a full range of beauty and hair services, including a special ‘beauty bar’ for quick treatments like waxing, lash tints
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10 reasons why your loyalty program is not working A rock-solid loyalty program can mean the difference between a customer shopping at your store or from your competitor. But with roughly two billion loyalty program memberships in the US alone, it’s hard to say it’s a competitive advantage.
Read more →Calling all Goody people -- we've just launched a new version of the app that's free for all members. The new app allows members to discover and redeem local offers, store all their other loyalty cards and earn points and rewards direct from local retailers. See how it works or
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Re-branding – taking a leap of faith How do you combine your “mixed bag” of pharmacies under one brand, without losing the loyal customer base you’ve been growing for years? For Chin Loh and his business partners that was a major concern. They knew their future depended on rebranding, but
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Loyal customers create loyal employees On average, it costs a business 6-7 times more to acquire a new customer, than it does to retain one. If a business has actively focused on a customer loyalty driven strategy, it can afford to pay employees better. That’s because, on average, they’
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The more loyal your customer, the bigger your profits Developing customer loyalty is and always will be a long-term strategy. The more loyal your customer is, the more profit a business can gain from a single customer. This is particularly true in industries such as finance, insurance or any form
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Attracting loyal customers, not deal seekers During the 1970’s and 1980’s, it was commonplace for businesses to pursue a 'market share strategy'. This would encourage price discounting and promotion driven marketing tactics – with short-term results. The outcome attracted deal seekers that shopped based on coupon promotions and ‘best
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The true measure of customer loyalty Often businesses will measure customer loyalty through retention and satisfaction measures. But really, tracking measurements across customer behaviour, rather than customer attitude, gives a better reflection of whether your customers are ‘loyal’. A loyal customer has a specific bias over what they’d prefer
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New Feature: Marketing Automation We’ve released a new feature, which will automatically incentivises customers to visit you more often. Here’s how it works: Step 1. A customer walks into your business and buys something. They come up to the counter and pay. Step 2. You sign them up
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Customer loyalty is a two-way street Loyalty itself is a strange concept. Jill Griffin, Customer Loyalty author describes it as “an intangible, sometimes unpredictable, and two-dimensional attribute; an individual or an institution can engender loyalty within others, or loyalty may manifest an innate commitment to an individual. In the business
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Goody Card Sets Sights on 1 Million Members Goody Card, a groundbreaking smartphone based digital customer loyalty programme, has raised $750,000 in a recent capital raise. The funds will be used to fuel its rapid growth and the company's move into enterprise and larger business sectors. Some of the
Read more →We're proud to announce that the University of Otago will be added to the expanding portfolio of Goody customers, which now stands at 750+ businesses. As of Monday, 16th January 2017, Goody Card members can scan and earn rewards from University of Otago locations. The university will be replacing it's
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Net Promoter Score & Customer Surveys We’re excited to announce the release of Net Promoter Scoring and Customer Feedback. This new feature gives you the ability to survey customers automatically – no set up required. What is it? The Net Promoter Score is a globally recognised way to measure customer
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As a McDonalds and McCafe franchisee, Brian Baker knows how different the sides of the business are. They each have their own separate clientele and set of challenges. Not every discerning coffee lover wanted a big mac and vice versa – what worked for one, didn't necessarily work for the other.
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Does customer satisfaction imply customer loyalty? For years, organisations have been trying their best to please customers. Back in the 1990’s, customer satisfaction scores were buzzwords people thought really mattered. Businesses spent millions trying to better understand their customers or find ways to make them happy. A common misconception,
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Keeping staff engaged in your loyalty & marketing programme Staff are an integral part of driving your loyalty and marketing efforts. Staff execute your business strategy in accordance with the processes, promotions and communications you have in place. Your loyalty and marketing programme, will not work, if staff are not
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Kiwi wallets are jam-packed with loyalty cards they simply don’t use. They fill up wallets with clutter and are easy to forget or lose. Sound familiar? Goody solves that. It’s a universal card, that can be used at hundreds of places across the country. But there a few
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McCafé Pukekohe Case Study Comparing McApples with McApples As a McDonalds and McCafé franchisee, Brian Baker knows how different the sides of the business are. They each have their own separate clientele and set of challenges. Not every discerning coffee lover wanted a big mac and vice versa – what worked
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