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New Feature: Marketing Automation

We’ve released a new feature, which will automatically incentivises customers to visit you more often. Here’s how it works: Step 1. A customer walks into your business and buys something. They come up to the counter and pay. Step 2. You sign them up to your rewards programme,

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Goody Guide to Small Business Marketing - Part 2

The unique selling proposition Fundamentally, this is what makes you different or better than others out there. Your unique selling proposition will usually contain one or two features that stand out as being different from the competition. Pricing strategy There are a few approaches you can choose, when setting a

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Goody Guide to Small Business Marketing - Part 1

Business can be daunting and one of the hardest parts to running a business is knowing how and where to market it. The difference between a successful business and one that’s struggling can simply boil down to a poor marketing mix. It’s important to note, that marketing isn’

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Your small business marketing should be more like Trump

Donald Trump. Yes, the figure more commonly known for his rants and hair-do than political policies. His political traction has left onlookers in disbelief. As many of us already know, politics is more than just policy. Rather, it's a lot about how you market yourself. So, what can small business

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Marketing Tips & Tricks for Small Businesses

Getting paying customers through your doors is the whole point you went into business in the first place. But if your doorbell isn’t getting a lot of action, the first reaction is often panic. Small businesses don’t have massive marketing budgets. Fortunately a little creativity is all you

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