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Loyal customers create loyal employees

Loyal customers create loyal employees On average, it costs a business 6-7 times more to acquire a new customer, than it does to retain one. If a business has actively focused on a customer loyalty driven strategy, it can afford to pay employees better. That’s because, on average, they’

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The true measure of customer loyalty

The true measure of customer loyalty Often businesses will measure customer loyalty through retention and satisfaction measures. But really, tracking measurements across customer behaviour, rather than customer attitude, gives a better reflection of whether your customers are ‘loyal’. A loyal customer has a specific bias over what they’d prefer

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New Feature: Marketing Automation

New Feature: Marketing Automation We’ve released a new feature, which will automatically incentivises customers to visit you more often. Here’s how it works: Step 1. A customer walks into your business and buys something. They come up to the counter and pay. Step 2. You sign them up

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Customer loyalty is a two-way street

Customer loyalty is a two-way street Loyalty itself is a strange concept. Jill Griffin, Customer Loyalty author describes it as “an intangible, sometimes unpredictable, and two-dimensional attribute; an individual or an institution can engender loyalty within others, or loyalty may manifest an innate commitment to an individual. In the business

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New feature: Net Promoter Score & Customer Surveys

Net Promoter Score & Customer Surveys We’re excited to announce the release of Net Promoter Scoring and Customer Feedback. This new feature gives you the ability to survey customers automatically – no set up required. What is it? The Net Promoter Score is a globally recognised way to measure customer

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Does customer satisfaction imply customer loyalty?

Does customer satisfaction imply customer loyalty? For years, organisations have been trying their best to please customers. Back in the 1990’s, customer satisfaction scores were buzzwords people thought really mattered. Businesses spent millions trying to better understand their customers or find ways to make them happy. A common misconception,

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Goody Card – it’s the way of the future

McCafé Pukekohe Case Study Comparing McApples with McApples As a McDonalds and McCafé franchisee, Brian Baker knows how different the sides of the business are. They each have their own separate clientele and set of challenges. Not every discerning coffee lover wanted a big mac and vice versa – what worked

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Keeping customers on campus and graduating from paper-based loyalty

Customer loyalty case study: AUT The Auckland University of Technology (AUT) owns and operates four cafes on campus, across their city and southern locations. Each new intake of students poses new challenges for the cafés, which face high competition from surrounding businesses. Ensuring customers are provided with everything they need

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Host Accommodation joins the Goody network

Host Accommodation joins the Goody network It’s with great pleasure, we can announce that Host Accommodation has joined the Goody rewards network. This means from September 1st any Goody member can earn Host Rewards from a Host Accommodation location across New Zealand. New members can also sign up to

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Looking for loyalty – a case of David vs Goliath

Goody - Loyalty & Marketing with Sanjai Bagia, Caltex Multi Site Retailer from Goody on Vimeo. Oh Goody! – a loyalty programme that gives you more than a repeat customer Sanjai Bagia’s family business started with just one humble news agency and has grown to own seventeen independent retail sites

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Work with us: Developers, developers, developers

We're looking for developers! We need a fantastic .NET developers who will help us Make Stuff Go™. It's a very broad role encompassing everything from feature conception, to development, to implementation, to support. We use a wide range of technology which is mainly focused around the Microsoft Web Stack. The

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Goody Guide to Small Business Marketing - Part 2

The unique selling proposition Fundamentally, this is what makes you different or better than others out there. Your unique selling proposition will usually contain one or two features that stand out as being different from the competition. Pricing strategy There are a few approaches you can choose, when setting a

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New Feature - Double Points Calendar

With the new Goody points calendar, you can set up specific days to offer customers double or even triple points. That’s great for merchants wanting to; clear old or expiring stock improve your stock turn encourage visits on specific days attract customers that haven’t visited in a while

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Link Your Website with Goody

Link Your Website with Goody With almost 350,000 New Zealanders & Aussies already using Goody – why wouldn’t you want to tell other Goody members about your business? It’s a great way to help you further market your business to our active members! How to get started: Email

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Goody – your one and only rewards card!

Goody – your one and only rewards card! We still get a lot of questions about "how Goody works". That’s probably because other reward cards send you to a site to redeem rewards. Here at Goody, we send you back to the store – and we think that’s a good

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Your small business marketing should be more like Trump

Your small business marketing should be more like Trump Donald Trump. Yes, the figure more commonly known for his rants and hair-do than political policies. His political traction has left onlookers in disbelief. As many of us already know, politics is more than just policy. Rather, it's a lot about

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Customer Retention - The Art of Plugging Your Bucket!

Customer Retention - The Art of Plugging Your Bucket! Too often, businesses try their hardest to attract new customers but miss the low hanging fruit that’s in front of them. Utilising retention strategies and winning back customers is one of the easiest ways to secure incoming revenue and ensure

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Generating Brand Loyalty with Your Toughest Customer

Generating Brand Loyalty with Your Toughest Customer Sometimes, customers can be a real pain, especially if you’re going to extra lengths to please them. Don’t worry you’re not alone. While some businesses blame a fickle customer base, it’s more likely an indicator that things in the

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Customer loyalty – it’s time to share the love

Customer loyalty – it’s time to share the love Look around. Those customers you see walking around your store, buying things, putting money in your back pocket. They’re already deciding if they’ll be back tomorrow or next week. They’ve given you some love – isn’t it time

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