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Goody Guide to Small Business Marketing - Part 2

The unique selling proposition Fundamentally, this is what makes you different or better than others out there. Your unique selling proposition will usually contain one or two features that stand out as being different from the competition. Pricing strategy There are a few approaches you can choose, when setting a

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Goody Guide to Small Business Marketing - Part 1

Business can be daunting and one of the hardest parts to running a business is knowing how and where to market it. The difference between a successful business and one that’s struggling can simply boil down to a poor marketing mix. It’s important to note, that marketing isn’

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Your small business marketing should be more like Trump

Donald Trump. Yes, the figure more commonly known for his rants and hair-do than political policies. His political traction has left onlookers in disbelief. As many of us already know, politics is more than just policy. Rather, it's a lot about how you market yourself. So, what can small business

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Email is Your Best Marketing Tool

It’s widely known that email marketing is the most effective way of targeting your customers and generating sales. For every $1 spent, email marketing generates $38 in Return on Investment*. Here are a few tips on how to make the most of your Goody Campaigns. Permission to Send Every

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How to Hit the Bullseye with Email Campaigns

Email campaigns are essential elements of any marketing strategy. They communicate and build relationships with customers, and help you to gather important data. To accomplish effective email campaigns, you must have awareness of your audience, the message, and avoid the common issue of simply sending out self-promotional messages. Below are

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Marketing Tips & Tricks for Small Businesses

Getting paying customers through your doors is the whole point you went into business in the first place. But if your doorbell isn’t getting a lot of action, the first reaction is often panic. Small businesses don’t have massive marketing budgets. Fortunately a little creativity is all you

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