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Goody Guide to Small Business Marketing - Part 2

The unique selling proposition Fundamentally, this is what makes you different or better than others out there. Your unique selling proposition will usually contain one or two features that stand out as being different from the competition. Pricing strategy There are a few approaches you can choose, when setting a

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Goody Guide to Small Business Marketing - Part 1

Goody Guide to Small Business Marketing - Part 1 Business can be daunting and one of the hardest parts to running a business is knowing how and where to market it. The difference between a successful business and one that’s struggling can simply boil down to a poor marketing

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Your small business marketing should be more like Trump

Your small business marketing should be more like Trump Donald Trump. Yes, the figure more commonly known for his rants and hair-do than political policies. His political traction has left onlookers in disbelief. As many of us already know, politics is more than just policy. Rather, it's a lot about

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Email is Your Best Marketing Tool

It’s widely known that email marketing is the most effective way of targeting your customers and generating sales. For every $1 spent, email marketing generates $38 in Return on Investment*. Email is Your Best Marketing Tool Here are a few tips on how to make the most of your

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How to Hit the Bullseye with Email Campaigns

How to Hit the Bullseye with Email Campaigns Email campaigns are essential elements of any marketing strategy. They communicate and build relationships with customers, and help you to gather important data. To accomplish effective email campaigns, you must have awareness of your audience, the message, and avoid the common issue

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Marketing Tips & Tricks for Small Businesses

Marketing Tips & Tricks for Small Businesses Getting paying customers through your doors is the whole point you went into business in the first place. But if your doorbell isn’t getting a lot of action, the first reaction is often panic. Small businesses don’t have massive marketing budgets.

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