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Loyal customers, create loyal employees

On average, it costs a business 6-7 times more to acquire a new customer, than it does to retain one. If a business has actively focused on a customer loyalty driven strategy, it can afford to pay employees better. That’s because, on average, they’re spending less to acquire

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The true measure of customer loyalty

Often businesses will measure customer loyalty through retention and satisfaction measures. But really, tracking measurements across customer behaviour, rather than customer attitude, gives a better reflection of whether your customers are ‘loyal’. A loyal customer has a specific bias over what they’d prefer to purchase and from whom. Claiming

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Customer loyalty is a two-way street

Loyalty itself is a strange concept. Jill Griffin, Customer Loyalty author describes it as “an intangible, sometimes unpredictable, and two-dimensional attribute; an individual or an institution can engender loyalty within others, or loyalty may manifest an innate commitment to an individual. In the business context, loyalty is delivered when properly

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Does customer satisfaction imply customer loyalty?

For years, organisations have been trying their best to please customers. Back in the 1990’s, customer satisfaction scores were buzzwords people thought really mattered. Businesses spent millions trying to better understand their customers or find ways to make them happy. A common misconception, was that a happier customer implied

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Looking for loyalty – a case of David vs Goliath

Goody - Loyalty & Marketing with Sanjai Bagia, Caltex Multi Site Retailer from Goody on Vimeo. Oh Goody! – a loyalty programme that gives you more than a repeat customer Sanjai Bagia’s family business started with just one humble news agency and has grown to own seventeen independent retail sites

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Customer Retention - The Art of Plugging Your Bucket!

Too often, businesses try their hardest to attract new customers but miss the low hanging fruit that’s in front of them. Utilising retention strategies and winning back customers is one of the easiest ways to secure incoming revenue and ensure it remains steady. Why retention is important to your

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Generating Brand Loyalty with Your Toughest Customer

Sometimes, customers can be a real pain, especially if you’re going to extra lengths to please them. Don’t worry you’re not alone. While some businesses blame a fickle customer base, it’s more likely an indicator that things in the market are also changing. Today’s 'average

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Customer loyalty – it’s time to share the love

Look around. Those customers you see walking around your store, buying things, putting money in your back pocket. They’re already deciding if they’ll be back tomorrow or next week. They’ve given you some love – isn’t it time you showed it in return? Fundamentally, it’s about

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Could coffee cards be a thing of the past?

If Starbucks US app transactions are anything to go by, then we could be sipping our way to free coffees, using our smartphones. Does that spell the end of traditional coffee cards as we know it? Starbucks U.S app transactions for coffee recently passed the 6 million app transactions

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Is Goody Delivering on Customer Loyalty?

Recently, we conducted some qualitative research of our customers (focus-group type stuff). As a merchant, you may have received a call from myself, asking you a few questions about how you’re finding the Goody system and what impact it’s having on your business. At the start of the

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6 reasons why you need ‘Goody’ as your loyalty program

Goody helps gives businesses simple tools, to improve their relationships with customers. Here are six reasons why you need Goody as your loyalty program: 1) Grow your customer database Customers are the lifeblood of any business. With Goody, we make sure that every single person that scans and joins your

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3 Sure-Fire Tips to Creating Customer Loyalty

Creating customer loyalty is something every business can achieve. With the right staff training, communication and offers, you should be able to keep your good customers coming back again and again. Here at Goody, we’ve broken these down into a few things your business can - and should -

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Are Your Loyal Customers Worth More?

Today’s customers are more empowered than ever before. Customers engage with many different companies and brands which are all vying for the customers’ attention. The truth is, for many businesses, customer retention is a battle between your business and someone else’s. The strategies you employ usually make the

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Quick Tips Before Investing In A Customer Loyalty Programme

If you’re spending money attracting new customers but find your current clients aren’t coming back, then you might have a customer loyalty issue. Having a customer loyalty programme allows you to drive business back to your store and enrich your customers' experience. Businesses that have growth but focus

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