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Keeping customers on campus and graduating from paper-based loyalty

Customer loyalty case study: AUT The Auckland University of Technology (AUT) owns and operates four cafes on campus, across their city and southern locations. Each new intake of students poses new challenges for the cafés, which face high competition from surrounding businesses. Ensuring customers are provided with everything they need

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Get to know your customers - key to loyalty

Get to know your customers - key to loyalty In a recent article featured in PharmacyToday, our Marketing Manager, Rory Moss, talks about options Pharmacies have for their loyalty programmes. Rory Moss, Goody marketing manager, says "the reward system benefits the customer as well as the pharmacy. "It's not traditional

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Host Accommodation joins the Goody network

Host Accommodation joins the Goody network It’s with great pleasure, we can announce that Host Accommodation has joined the Goody rewards network. This means from September 1st any Goody member can earn Host Rewards from a Host Accommodation location across New Zealand. New members can also sign up to

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Looking for loyalty – a case of David vs Goliath

Goody - Loyalty & Marketing with Sanjai Bagia, Caltex Multi Site Retailer from Goody on Vimeo. Oh Goody! – a loyalty programme that gives you more than a repeat customer Sanjai Bagia’s family business started with just one humble news agency and has grown to own seventeen independent retail sites

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Work with us: Developers, developers, developers

We're looking for developers! We need a fantastic .NET developers who will help us Make Stuff Go™. It's a very broad role encompassing everything from feature conception, to development, to implementation, to support. We use a wide range of technology which is mainly focused around the Microsoft Web Stack. The

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Goody Guide to Small Business Marketing - Part 2

The unique selling proposition Fundamentally, this is what makes you different or better than others out there. Your unique selling proposition will usually contain one or two features that stand out as being different from the competition. Pricing strategy There are a few approaches you can choose, when setting a

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Goody Guide to Small Business Marketing - Part 1

Goody Guide to Small Business Marketing - Part 1 Business can be daunting and one of the hardest parts to running a business is knowing how and where to market it. The difference between a successful business and one that’s struggling can simply boil down to a poor marketing

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New Feature - Double Points Calendar

With the new Goody points calendar, you can set up specific days to offer customers double or even triple points. That’s great for merchants wanting to; clear old or expiring stock improve your stock turn encourage visits on specific days attract customers that haven’t visited in a while

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Link Your Website with Goody

Link Your Website with Goody With almost 350,000 New Zealanders & Aussies already using Goody – why wouldn’t you want to tell other Goody members about your business? It’s a great way to help you further market your business to our active members! How to get started: Email

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Goody – your one and only rewards card!

Goody – your one and only rewards card! We still get a lot of questions about "how Goody works". That’s probably because other reward cards send you to a site to redeem rewards. Here at Goody, we send you back to the store – and we think that’s a good

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Your small business marketing should be more like Trump

Your small business marketing should be more like Trump Donald Trump. Yes, the figure more commonly known for his rants and hair-do than political policies. His political traction has left onlookers in disbelief. As many of us already know, politics is more than just policy. Rather, it's a lot about

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Customer Retention - The Art of Plugging Your Bucket!

Customer Retention - The Art of Plugging Your Bucket! Too often, businesses try their hardest to attract new customers but miss the low hanging fruit that’s in front of them. Utilising retention strategies and winning back customers is one of the easiest ways to secure incoming revenue and ensure

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Finding Rare Pokémon in Auckland

As a follow up to our last popular post about Pokémon GO, we’ve sourced a great tool to help Pokémon GO app users, find rare Pokémon hiding in Auckland. Credit to Reddit user “hyracuese” for producing this map of where to find rare Pokémon in Auckland. Better yet, combine

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Generating Brand Loyalty with Your Toughest Customer

Generating Brand Loyalty with Your Toughest Customer Sometimes, customers can be a real pain, especially if you’re going to extra lengths to please them. Don’t worry you’re not alone. While some businesses blame a fickle customer base, it’s more likely an indicator that things in the

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Customer loyalty – it’s time to share the love

Customer loyalty – it’s time to share the love Look around. Those customers you see walking around your store, buying things, putting money in your back pocket. They’re already deciding if they’ll be back tomorrow or next week. They’ve given you some love – isn’t it time

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Did you know: You only need one Goody Card!

Did you know: You only need one Goody Card! Here at Goody, we get a lot of questions about whether you need multiple Goody cards to collect rewards. The answer is NO. All you will ever need is one Goody card, and, it doesn't matter if it's a branded Goody

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Could Kiwi businesses cash in on Pokémon GO?

Could Kiwi businesses cash in on Pokémon GO? Yes, we did it. We jumped on the bandwagon and we're fueling the biggest craze New Zealand has seen since Tamagotchi’s or Chatter Rings. If you haven’t heard about it, Pokémon GO is an augmented reality game, that requires trainers

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Could coffee cards be a thing of the past?

Could coffee cards be a thing of the past? If Starbucks US app transactions are anything to go by, then we could be sipping our way to free coffees, using our smartphones. Does that spell the end of traditional coffee cards as we know it? Starbucks U.S app transactions

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More NZ’ers switching to Digital Coupon Cards

Switching to Digital Coupon Cards Kiwi’s love a bargain and the norm of collecting coupon cards has been a habit which every coffee drinker understands. But that’s all changing… New Zealand businesses are making the leap toward digital coupon cards -- yes “there’s an app for that”

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