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Rory Moss

Host Accommodation joins the Goody network

It’s with great pleasure, we can announce that Host Accommodation has joined the Goody rewards network. This means from September 1st any Goody member can earn Host Rewards from a Host Accommodation location across New Zealand. New members can also sign up to the Host Rewards Programme, by picking

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Looking for loyalty – a case of David vs Goliath

Goody - Loyalty & Marketing with Sanjai Bagia, Caltex Multi Site Retailer from Goody on Vimeo. Oh Goody! – a loyalty programme that gives you more than a repeat customer Sanjai Bagia’s family business started with just one humble news agency and has grown to own seventeen independent retail sites

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Goody Guide to Small Business Marketing - Part 2

The unique selling proposition Fundamentally, this is what makes you different or better than others out there. Your unique selling proposition will usually contain one or two features that stand out as being different from the competition. Pricing strategy There are a few approaches you can choose, when setting a

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Goody Guide to Small Business Marketing - Part 1

Business can be daunting and one of the hardest parts to running a business is knowing how and where to market it. The difference between a successful business and one that’s struggling can simply boil down to a poor marketing mix. It’s important to note, that marketing isn’

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New Feature - Double Points Calendar

With the new Goody points calendar, you can set up specific days to offer customers double or even triple points. That’s great for merchants wanting to; clear old or expiring stock improve your stock turn encourage visits on specific days attract customers that haven’t visited in a while

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Link Your Website with Goody

With almost 350,000 New Zealanders & Aussies already using Goody – why wouldn’t you want to tell other Goody members about your business? It’s a great way to help you further market your business to our active members! How to get started: Email us at marketing@goodycard.co.

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Goody – your one and only rewards card!

We still get a lot of questions about "how Goody works". That’s probably because other reward cards send you to a site to redeem rewards. Here at Goody, we send you back to the store – and we think that’s a good thing! Here's what you need to know

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Your small business marketing should be more like Trump

Donald Trump. Yes, the figure more commonly known for his rants and hair-do than political policies. His political traction has left onlookers in disbelief. As many of us already know, politics is more than just policy. Rather, it's a lot about how you market yourself. So, what can small business

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Customer Retention - The Art of Plugging Your Bucket!

Too often, businesses try their hardest to attract new customers but miss the low hanging fruit that’s in front of them. Utilising retention strategies and winning back customers is one of the easiest ways to secure incoming revenue and ensure it remains steady. Why retention is important to your

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Finding Rare Pokémon in Auckland

As a follow up to our last popular post about Pokémon GO, we’ve sourced a great tool to help Pokémon GO app users, find rare Pokémon hiding in Auckland. Credit to Reddit user “hyracuese” for producing this map of where to find rare Pokémon in Auckland. Better yet, combine

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Generating Brand Loyalty with Your Toughest Customer

Sometimes, customers can be a real pain, especially if you’re going to extra lengths to please them. Don’t worry you’re not alone. While some businesses blame a fickle customer base, it’s more likely an indicator that things in the market are also changing. Today’s 'average

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Customer loyalty – it’s time to share the love

Look around. Those customers you see walking around your store, buying things, putting money in your back pocket. They’re already deciding if they’ll be back tomorrow or next week. They’ve given you some love – isn’t it time you showed it in return? Fundamentally, it’s about

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Did you know: You only need one Goody Card!

Here at Goody, we get a lot of questions about whether you need multiple Goody cards to collect rewards. The answer is NO. All you will ever need is one Goody card, and, it doesn't matter if it's a branded Goody card, or one that you've picked up from places

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Could Kiwi businesses cash in on Pokémon GO?

Yes, we did it. We jumped on the bandwagon and we're fueling the biggest craze New Zealand has seen since Tamagotchi’s or Chatter Rings. If you haven’t heard about it, Pokémon GO is an augmented reality game, that requires trainers to go outside and seek out digital monsters.

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Could coffee cards be a thing of the past?

If Starbucks US app transactions are anything to go by, then we could be sipping our way to free coffees, using our smartphones. Does that spell the end of traditional coffee cards as we know it? Starbucks U.S app transactions for coffee recently passed the 6 million app transactions

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More NZ’ers switching to Digital Coupon Cards

Kiwi’s love a bargain and the norm of collecting coupon cards has been a habit which every coffee drinker understands. But that’s all changing… New Zealand businesses are making the leap toward digital coupon cards -- yes “there’s an app for that” -- and it’s taking

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Is Goody Delivering on Customer Loyalty?

Recently, we conducted some qualitative research of our customers (focus-group type stuff). As a merchant, you may have received a call from myself, asking you a few questions about how you’re finding the Goody system and what impact it’s having on your business. At the start of the

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6 reasons why you need ‘Goody’ as your loyalty program

Goody helps gives businesses simple tools, to improve their relationships with customers. Here are six reasons why you need Goody as your loyalty program: 1) Grow your customer database Customers are the lifeblood of any business. With Goody, we make sure that every single person that scans and joins your

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Quick Goody Guide to Signing Up More Customers

Research shows that it costs a business about 5-10 times more, to acquire new customers than it does to serve an existing one. Further, your current customers spend 67% more than new customers. So, it’s critical that when a customer walks into your store, you create and manage a

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