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Lucy Tasker

Auckland, New Zealand 13 posts

Get to know your customers - key to loyalty

In a recent article featured in PharmacyToday, our Marketing Manager, Rory Moss, talks about options Pharmacies have for their loyalty programmes. Rory Moss, Goody marketing manager, says "the reward system benefits the customer as well as the pharmacy. "It's not traditional loyalty. The benefit of giving customers a loyalty programme

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Email is Your Best Marketing Tool

It’s widely known that email marketing is the most effective way of targeting your customers and generating sales. For every $1 spent, email marketing generates $38 in Return on Investment*. Here are a few tips on how to make the most of your Goody Campaigns. Permission to Send Every

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Goody Announces 300,000 Members

People seem to be loving what we’re doing, with over 300,000 kiwi’s having now joined Goody. This phenomenal growth is in a little under two years since we launched in June 2014, with more and more businesses joining Goody, it means members can collect rewards points at

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McCafé Gets a 23.4% Increase in Goody Visits

McCafé has recently run a Goody 'Bring 'em Back' campaign to promote their new blend of barista made coffee. The campaign has enjoyed phenomenal results, having a 43% email open rate and significantly increasing customer visits during the campaign. Feedback from customers has also been amazing with steady stream of

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How to Get New Customers

Introducing the Follow Button If you have the Goody app on your phone, you may have noticed it updated recently with a few changes (If yours hasn’t updated, you will need to check your app updates and allow it). A popular new feature is the ‘Follow Button’. This allows

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SoYo's Success Story

SoYo Frozen Yoghurt has been with Goody for a little over a month, since 3rd March, and they’ve already signed up over 700 customers. Steve and Cathy, SoYo’s owners, decided to start using Goody after becoming increasingly frustrated with their previous loyalty app. They found that it was

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How to Hit the Bullseye with Email Campaigns

Email campaigns are essential elements of any marketing strategy. They communicate and build relationships with customers, and help you to gather important data. To accomplish effective email campaigns, you must have awareness of your audience, the message, and avoid the common issue of simply sending out self-promotional messages. Below are

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How Unique Rewards Can Increase Customer Loyalty

One-size-fits-all loyalty programs don’t actually fit all sizes When most people hear ‘customer loyalty program,’ they think ‘buy nine coffees, get the 10th free.’ And it’s true; most customer loyalty programs tend to revolve around this format – buy a bunch of stuff from a store to earn a

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Marketing Tips & Tricks for Small Businesses

Getting paying customers through your doors is the whole point you went into business in the first place. But if your doorbell isn’t getting a lot of action, the first reaction is often panic. Small businesses don’t have massive marketing budgets. Fortunately a little creativity is all you

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Top tips for cleaning out your wallet

Most of us have more cents than sense when it comes to cramming stuff into our wallets. No longer are purses wholly dedicated to dollars; some are such a Pandora’s Box that it’s virtually impossible to find anything. If your wallet is a bit of a wilderness at

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