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Get the NEW Goody app

Calling all Goody people -- we've just launched a new version of the app that's free for all members. The new app allows members to discover and redeem local offers, store all their other loyalty cards and earn points and rewards direct from local retailers. See how it works or

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The more loyal your customer, the bigger your profits

Developing customer loyalty is and always will be a long-term strategy. The more loyal your customer is, the more profit a business can gain from a single customer. This is particularly true in industries such as finance, insurance or any form of credit. Reducing defections by as little as 5

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Attracting loyal customers, not deal seekers

During the 1970’s and 1980’s, it was commonplace for businesses to pursue a 'market share strategy'. This would encourage price discounting and promotion driven marketing tactics – with short-term results. The outcome attracted deal seekers that shopped based on coupon promotions and ‘best offer’ retailers. That meant, if a

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The true measure of customer loyalty

Often businesses will measure customer loyalty through retention and satisfaction measures. But really, tracking measurements across customer behaviour, rather than customer attitude, gives a better reflection of whether your customers are ‘loyal’. A loyal customer has a specific bias over what they’d prefer to purchase and from whom. Claiming

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Customer loyalty is a two-way street

Loyalty itself is a strange concept. Jill Griffin, Customer Loyalty author describes it as “an intangible, sometimes unpredictable, and two-dimensional attribute; an individual or an institution can engender loyalty within others, or loyalty may manifest an innate commitment to an individual. In the business context, loyalty is delivered when properly

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Goody Card app now available at University of Otago

We're proud to announce that the University of Otago will be added to the expanding portfolio of Goody customers, which now stands at 750+ businesses. As of Monday, 16th January 2017, Goody Card members can scan and earn rewards from University of Otago locations. The university will be replacing it's

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Goody Business of the Month: McCafe Pukekohe

As a McDonalds and McCafe franchisee, Brian Baker knows how different the sides of the business are. They each have their own separate clientele and set of challenges. Not every discerning coffee lover wanted a big mac and vice versa – what worked for one, didn't necessarily work for the other.

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Top 10 things you can do with Goody!

Kiwi wallets are jam-packed with loyalty cards they simply don’t use. They fill up wallets with clutter and are easy to forget or lose. Sound familiar? Goody solves that. It’s a universal card, that can be used at hundreds of places across the country. But there a few

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Goody Card – it’s the way of the future

Comparing McApples with McApples As a McDonalds and McCafé franchisee, Brian Baker knows how different the sides of the business are. They each have their own separate clientele and set of challenges. Not every discerning coffee lover wanted a big mac and vice versa – what worked for one, didn't necessarily

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Get to know your customers - key to loyalty

In a recent article featured in PharmacyToday, our Marketing Manager, Rory Moss, talks about options Pharmacies have for their loyalty programmes. Rory Moss, Goody marketing manager, says "the reward system benefits the customer as well as the pharmacy. "It's not traditional loyalty. The benefit of giving customers a loyalty programme

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