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10 reasons why your loyalty program is not working

A rock-solid loyalty program can mean the difference between a customer shopping at your store or from your competitor. But with roughly two billion loyalty program memberships in the US alone, it’s hard to say it’s a competitive advantage. Still, your loyalty program can be an incredibly useful

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Get the NEW Goody app

Calling all Goody people -- we've just launched a new version of the app that's free for all members. The new app allows members to discover and redeem local offers, store all their other loyalty cards and earn points and rewards direct from local retailers. See how it works or

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Loyal customers, create loyal employees

On average, it costs a business 6-7 times more to acquire a new customer, than it does to retain one. If a business has actively focused on a customer loyalty driven strategy, it can afford to pay employees better. That’s because, on average, they’re spending less to acquire

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The more loyal your customer, the bigger your profits

Developing customer loyalty is and always will be a long-term strategy. The more loyal your customer is, the more profit a business can gain from a single customer. This is particularly true in industries such as finance, insurance or any form of credit. Reducing defections by as little as 5

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Attracting loyal customers, not deal seekers

During the 1970’s and 1980’s, it was commonplace for businesses to pursue a 'market share strategy'. This would encourage price discounting and promotion driven marketing tactics – with short-term results. The outcome attracted deal seekers that shopped based on coupon promotions and ‘best offer’ retailers. That meant, if a

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The true measure of customer loyalty

Often businesses will measure customer loyalty through retention and satisfaction measures. But really, tracking measurements across customer behaviour, rather than customer attitude, gives a better reflection of whether your customers are ‘loyal’. A loyal customer has a specific bias over what they’d prefer to purchase and from whom. Claiming

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New Feature: Marketing Automation

We’ve released a new feature, which will automatically incentivises customers to visit you more often. Here’s how it works: Step 1. A customer walks into your business and buys something. They come up to the counter and pay. Step 2. You sign them up to your rewards programme,

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Customer loyalty is a two-way street

Loyalty itself is a strange concept. Jill Griffin, Customer Loyalty author describes it as “an intangible, sometimes unpredictable, and two-dimensional attribute; an individual or an institution can engender loyalty within others, or loyalty may manifest an innate commitment to an individual. In the business context, loyalty is delivered when properly

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Goody Card Sets Sights on 1 Million Members

Goody Card, a groundbreaking smartphone based digital customer loyalty programme, has raised $750,000 in a recent capital raise. The funds will be used to fuel its rapid growth and the company's move into enterprise and larger business sectors. Some of the new capital will be spent on further developing

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Goody Card app now available at University of Otago

We're proud to announce that the University of Otago will be added to the expanding portfolio of Goody customers, which now stands at 750+ businesses. As of Monday, 16th January 2017, Goody Card members can scan and earn rewards from University of Otago locations. The university will be replacing it's

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New feature: Net Promoter Score & Customer Surveys

We’re excited to announce the release of Net Promoter Scoring and Customer Feedback. This new feature gives you the ability to survey customers automatically – no set up required. What is it? The Net Promoter Score is a globally recognised way to measure customer satisfaction. It asks customers one simple

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Goody Business of the Month: McCafe Pukekohe

As a McDonalds and McCafe franchisee, Brian Baker knows how different the sides of the business are. They each have their own separate clientele and set of challenges. Not every discerning coffee lover wanted a big mac and vice versa – what worked for one, didn't necessarily work for the other.

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Does customer satisfaction imply customer loyalty?

For years, organisations have been trying their best to please customers. Back in the 1990’s, customer satisfaction scores were buzzwords people thought really mattered. Businesses spent millions trying to better understand their customers or find ways to make them happy. A common misconception, was that a happier customer implied

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Keeping staff engaged in your loyalty & marketing programme

Staff are an integral part of driving your loyalty and marketing efforts. Staff execute your business strategy in accordance with the processes, promotions and communications you have in place. Your loyalty and marketing programme, will not work, if staff are not trained and engaged. We find, that businesses which have

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Top 10 things you can do with Goody!

Kiwi wallets are jam-packed with loyalty cards they simply don’t use. They fill up wallets with clutter and are easy to forget or lose. Sound familiar? Goody solves that. It’s a universal card, that can be used at hundreds of places across the country. But there a few

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Goody Card – it’s the way of the future

Comparing McApples with McApples As a McDonalds and McCafé franchisee, Brian Baker knows how different the sides of the business are. They each have their own separate clientele and set of challenges. Not every discerning coffee lover wanted a big mac and vice versa – what worked for one, didn't necessarily

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Keeping customers on campus and graduating from paper-based loyalty

Grinding on with paper coupon cards The Auckland University of Technology (AUT) owns and operates four cafes on campus, across their city and southern locations. Each new intake of students poses new challenges for the cafés, which face high competition from surrounding businesses. Ensuring customers are provided with everything they

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Get to know your customers - key to loyalty

In a recent article featured in PharmacyToday, our Marketing Manager, Rory Moss, talks about options Pharmacies have for their loyalty programmes. Rory Moss, Goody marketing manager, says "the reward system benefits the customer as well as the pharmacy. "It's not traditional loyalty. The benefit of giving customers a loyalty programme

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Host Accommodation joins the Goody network

It’s with great pleasure, we can announce that Host Accommodation has joined the Goody rewards network. This means from September 1st any Goody member can earn Host Rewards from a Host Accommodation location across New Zealand. New members can also sign up to the Host Rewards Programme, by picking

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